By Will McGuire
Crowdfund Insider just launched an interesting article saying Farewell to Venture Capital at least in the traditional sense where a few determine whether a startup adds value to the masses. I think there is a space for everyone to play in this amazing disruption occurring with startups and business funding.
|About Will McGuire|
Diversification Strategies of the Wealthy for EveryoneAs a middle class American family, my wife and I have diversified our assets using investment crowdfunding since 2016. We've teamed up with hundreds of investors to participate in $100K rounds to $7MM rounds for startups who are killing it with B2C products, generating new TV series & movies, creating disruptive AgTech, Medical Tech, Fintech, and more.
The reason my family is moving back to our home state is that we want to champion the services that are providing these new economic opportunities to ALL by unlocking the resources of individuals for entrepreneurs.
Everyone can participate...everyone has some value to give and potentially some amazing reward to receive. Imagine if you had the opportunity to invest in Pendo or Uber or <insert your favorite company> when they were just getting started at $10M, $5M or even $2M valuations. How would that return impact your family?
Investment crowdfunding also allows individuals to invest in small businesses such as <insert your favorite local coffee shop, restaurant, you name it> and receive a share of the revenue.
Benefit to StartupsImagine the impact on a startup, when instead of having a few validate their service or product, they have a crowd of hundreds or thousands who not only become their beta product and services testers, but they are economically incentivized by the nature of their investment of $10, $100, $500, $1000, <name your amount> to unlock their connections for startups. David's on point when he says "All fundraising is the SLOW conversion of your SOCIAL capital into FINANCIAL capital." Increasing the size of your dedicated social crowd seems to statistically lean in a favorable direction.
Investment crowdfunding allows an unprecedented opportunity for startups and small businesses to pivot their marketing and branding strategies quickly which could be the difference between bankruptcy or success.
It also allows them to connect with individuals who may have a specialty that can help accelerate their growth. Would they have found this specialty using a traditional VC?...perhaps, but organized diversification provides new opportunities not seen before for startups.
Benefit to Traditional Angels and VCsTechnology is transforming "Traditional" Angels and VCs to "Virtual" Angel and VC Groups.
It is incredibly powerful to be able to aggregate everything needed to make a decision on whether to fund a company through closing the deal all from your preferred device by accessing a single website.
From sourcing deal flow, to vetting and qualifying deals, to finding capital, to having the offering materials automatically generated all in one place, we've only just begun to see the efficiency gains of leveraging online syndicates for investing.
Beyond the $Everyone should have the opportunity to take the risk of investing in startups to reap the potential reward of freedom the results can provide. While these financial rewards can be game changing for an individual or a family, it doesn't stop there. The relationships I've developed with many of the founders I've met (whether I've invested in them or not) go way beyond the $ nature of the investment or the introduction I've made for them. I like helping value creators...those solving some of our biggest problems of our generation and have had the pleasure of calling several of them my friends.
I look forward to serving all of the value creators and those new to investing out there! Let me know how I can help. You can reach me at email@example.com.